Dsquared2 FW21 ADV Campaign

A poetry of touch and togetherness unfolds in Meantime, the new Fall-Winter 21 campaign from Dsquared2.
At once nostalgic and immediate, Alasdair McLellan’s photographs evoke a recognizable language of kinship and joyfulness. The imagery follows a heterogenous group of young friends, brought together by their shared values and affection for one another. The looks of the new collection underscore this sense of character and narrative: an homage to the eclectic culture of creative directors Dean and Dan Caten’s home of Canada, the pieces form a literal and figurative patchwork of expressive elements, disparate but united.

This feeling of comfort and togetherness is embodied in an artful focus on touch and physical connection between the protagonists: an embrace, a handheld, or even just a knowing look that only a friend can understand. Especially in light of the past year and a half of global lockdowns, this possibility of physical connection feels both joyful and melancholic – the warmth and immediacy of touch coupled with the distance of memory, a duality reflected in the photographs appearing in both color and black-and-white.

Hand-written text alongside the images examines and develops this mood of extroverted introspection. Falling somewhere between a diary entry, a poem, and a fleeting thought, the words capture the rawness and excitement of making a deep human connection – which can be instantly felt, but often is not recognized until later. The feeling of longing or nostalgia initially suggested becomes instead a quiet gratitude, a recognition that although these moments are past, they remain alive by shaping the present.

Capturing all the joy and longing of these in-between moments through a universal language of touch and togetherness, the campaign serves as both a document of emotional remembrance for the past year and a half of collective meantime, and a roadmap to help us find our way back together.

The new Dsquared2 Fall Winter 2021 campaign: https://www.dsquared2.com/experience/it/d2life/
Discover the full movie in IGTV, Dsquared2.com and #D2APP

Directed by Alasdair McLellan @ Art Partner
Creative Director: Giovanni Bianco @ GB65
Starring: Lila Moss, Stella Jones, Iris Law, Georgia Palmer, AJ, Finley Williams, Keone Pillay, Oliver Rice, Oisin Murphy, Sam Majka
Casting: Piergiorgio Del Moro @ Exposure NY
Styling: Vanessa Reid @ Streeters
Movement Director: Pat Boguslawski @ Streeters
Make Up Artist: Lynsey Alexander @ Streeters
Hair Artist: Anthony Turner @ Streeters
Manicurist: Lorraine Griffin
Set: Patience Harding @ The Magnet Agency
On set Partner Films