The Coco Neige 2021/22 Collection Campaign

JENNIE electrifies the campaign for the CHANEL Coco Neige 2021/22 collection. The duo Inez  & Vinoodh has composed stylised shots against a black and grey background where the South  Korean artist reveals herself to be a veritable fashion icon. The campaign moves between sport and style with an agile grace. Essential winter sports  pieces in technical materials appear from the outset: a jacket embellished with double Cs,  trousers printed with the letters of CHANEL, an immaculate ski suit, a long pearl-grey down  jacket with a removable hood and a parka with a masculine/feminine spirit. The elegance and  codes of the House subtly imbue each one of these photographs, from the two-tone to the  camellias, which blossom on a black and white wool cardigan, worn open over a silk brassiere  top. The colour palette is lit up with pink, such as this cashmere brassiere top and trousers  ensemble or this pink and red wool belted jacket over leggings where hints of pink illuminate  the black. “I find it amazing to see how Virginie Viard brought elegance into ski wear,” says  JENNIE. Accessories also play a key role. Small bags worn high on the arm and metal necklaces  intertwined with leather, punctuated with a card holder or a headphone case, have been  designed for unrestrained enjoyment on the slopes. In each image, JENNIE embodies a different facet of the CHANEL spirit: irreverence,  nonchalance, freedom of movement and elegance. As the muse herself resumes: “I think  Virginie Viard creates for many different women and has a different story to every collection  that she makes.”
The Coco Neige 2021/22 collection will be available in boutiques from October 19th 2021.
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