GANNI X BARBOUR

Danish progressive luxury brand GANNI has launched its third collaboration with leading British heritage and lifestyle brand Barbour, following the incredible success of their first two collaborations in 2022 and 2023. GANNI x Barbour 3.0 comprises a 9-piece collection of new Barbour outerwear silhouettes imbued with a GANNI twist. The capsule will be available from October 30th 2024 across both brands’ channels and in selected stores.

GANNI x Barbour 3.0 builds on the energy of their first two collections in a collision of the brands’ two worlds: South Shields, UK and Copenhagen, Denmark – uniting once again to bring an energetic GANNI spirit to iconic Barbour styles. This third collaboration signifies the growing friendship of two brands that share a dedicated commitment to community and responsibility, as well as a highly personal approach to fashion with both brands being family-owned. This partnership beautifully showcases the fusion of Danish and British design, celebrating craftsmanship, heritage, and self-expression.

Certified organic waxed cotton and certified recycled polyamide outerwear staples take centre stage in this collection, rendered in nature-inspired earthy tones and offset by Barbour’s signature tartan. Two new silhouettes, a belted trench and a cosy duffle in black and brown, are introduced alongside a cool anorak and two oversized tote bags with statement tartan detailing. Adding a playful touch to Barbour’s countryside-inspired attire is GANNI’s signature leopard print – featured on an anorak with a matching reversible hood. Each piece is accented with a striking neon green logo, either as a rubber label or stamped across. The range is complimented by soft accessories, including wool scarves in beige and intarsia check, each refined with subtle logo details.

To extend the life of GANNI x Barbour’s wax jackets, Barbour’s Wax For Life programme offers tips and advice to keep them fresh forever, while their Repair & Re-waxing services ensure they are looked after for many years and adventures to come. Further details can be found on the Barbour.com.

“We are thrilled to continue our journey of collaboration with Barbour. This collection is all about celebrating friendship, our mutual shared community, and the beautiful blend of our two worlds. Working with Barbour and being able to dive further into their archives to reimagine iconic styles with a GANNI twist has been so much fun, and we can’t wait to see how people embrace these pieces.” – Ditte Reffstrup, Creative Director, GANNI

“The collaboration is a true partnership between the two brands which we are pleased to continue for a third collection. The emphasis on the tartan this season really plays into Barbour’s Scottish heritage, whilst adding a playful and ageless edge prominent in GANNI’s designs. We are really pleased to expand the accessories range for the first time to include the Wax Tote Bags which capture the fun, light-hearted spirit of this collection’ – Nicola Brown, Director of Womenswear, Barbour

Prices range from 110 EUR to 495 EUR
Launches November 3rd, 2023. Available across both brands’ channels and in selected stores.