Kith for the New York Knicks 2024

Kith reprises its partnership with the New York Knicks to create its latest collection of apparel, accessories, and lifestyle goods that channel the iconic branding of the Knicks through the Kith lens.

The campaign for this season features Jalen Brunson, Josh Hart, Karl-Anthony Towns, OG Anunoby and Mikal Bridges.

The offering features a multi-dimensional experience both on-and-off the court that includes the launch of the collaborative collection as well as our third annual Kith Night presented by Chase, a special event at Madison Square Garden.

For this season’s collection, Kith took a new creative approach by partnering with the original designer of the New York Knicks logo, Michael Doret. Michael has had an illustrious graphic design and typography career—he has designed Kiss album covers, World Series logos, various Pixar logos, and of course the Knicks logo. Kith and Michael Doret collaborated to utilize an abundance of different logos for the collection, all of which were original sketches and ideas by Michael Doret for Knicks logos that did not ultimately make the cut.

The apparel collection reimagines signature Knicks branding and artwork through the Kith lens—across signature outerwear, knitwear, fleece, shirting, pants, and shorts. Outerwear styles include leather varsity jackets, double-faced wool & nylon coaches jackets, nylon pullovers, and satin bomber jackets. Knitwear comprises the Wyona Full Zip Sweater and Lewis Sweater, executed in chunky cotton yarn. Fleecewear includes our signature Nelson Hoodie & Crewneck featuring a wide range of all-new collaborative logos and artwork, executed in heavyweight cotton fleece. Shirting is offered in long and short iterations—also featuring custom artwork and logos. Pair the assortment with matching nylon pants, sweatpants and mesh shorts.

This collection also debuts Kith’s partnership with Avirex, a New York-based heritage brand known for luxury leather jackets. The duo has blended its distinct sensibilities to reimagine Avirex’s signature Icon and Legends Jackets with Kith for the New York Knicks artwork. Each limited-edition jacket is crafted from premium leather, has a nylon lining, and features custom co-branded patches. Accessories consist of headwear made in partnership with New Era, including 9FORTY & 9FIFTY Snapbacks, Low Profile 59FIFTY Fitted caps, alongside Kith-signature beanies. Each style features co-branded embroidery and is executed in fabrics like micro corduroy, Merino Wool, and nylon. Complementing the accessories are a variety of lifestyle goods—from acrylic rugs and ceramic mugs to car fresheners and a sherpa teddy bear. Kith also created a fully custom Pop-A-Shot designed in partnership with Home Dual.

Debuting this season is the first Kith Women for the New York Knicks offering—defined by outerwear,  tees, and pullovers. This capsule includes staple Kith Women silhouettes like the Maverick Hoodie, the Ashwin Crewneck, and the Mulberry Tee, complete with Kith for the New York Knicks artwork. Kith Women also partnered with Avirex to reimagine their Icon Jacket in a cropped style with all-over custom artwork.

This year’s collection continues with a Kith Kids offering, which takes inspiration from the adult styles and includes collaborative jackets, hoodies, crewnecks, tees, pants, and a range of headwear.

Kith and the Knicks are proud to announce their third annual Kith Night at Madison Square Garden next Friday, November 8th, where the Knicks will face off against the Milwaukee Bucks.

To commemorate this night, we’ve worked with the Knicks to create giveaways, branded concessions, and more. Inside the main entrance will be a pop-up where guests can shop the Kith for Knicks 2024 collection. Tickets are not required to access the pop-up, which opens at 5PM EST.

Kith also partnered with Chase to host a special event prior to tip-off in The Garden’s Chase Lounge. This includes a meet-and-greet with Knicks alumni, a book signing with Michael Doret—the designer of the Knicks logo and the inspiration for this year’s Kith for Knicks collection—in-arena exclusive products, and complimentary Kith Treats such as Josh Hart’s new ice cream special, The 3 of Harts. The Chase Lounge is accessible via reservation only, on a first-come, first-served basis for ticketed attendees. For a chance to attend, sign up on the Kith App.

Upon entry, every fan will find a custom Kith for the New York Knicks tee on their seat. Concession stands throughout the arena will serve beverages & popcorn in co-branded Kith for the New York Knicks souvenir cups and tubs. During breaks in the game, tees will be launched into the stands, in addition to a few other surprises for fans. The game begins at 7:30PM EST, tickets are now available for purchase.

Kith for the New York Knicks 2024 releases Friday, November 8th at 11AM EST/CET at Kith shops and on Kith.com, CA.Kith.com, EU.Kith.com & the Kith A